Facebook Has a New Way to Rank Videos in the News Feed

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Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick.

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick. WhatsApp Status

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick.

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick.

9 Digital Marketing Tools You Can’t Live Without

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What we see a lot in new clients who explore digital marketing for the first time is that they don’t know where to start when it comes to utilizing their data. With endless ways for customers to interact with your brand in the modern era — everywhere from in-store to tablets to smart watches — it can become a challenge to piece together a complete picture of your audience. Yet that full understanding of your audience is key to make the right marketing moves. That’s where Google Analytics comes in. As a digital marketing agency, three of our most used functions are:

Bounce Rate: Bounce rate is measured as the number of visitors that come to your site and only view one page before they leave again without completing an action. Bounce rates can gauge if your website is visually appealing, has good content and good user experience, and is easy to navigate if visitors are looking for certain info. While all businesses should take advantage of small adjustments to lower bounce rate, if your bounce rate is significantly above 40%, it’s time to audit your site and figure out what is driving visitors away. Sometimes simple common sense will give you the answer, or maybe you need user testing to identify the issue.

Conversion Rate: This is very straightforward. It reflects the number of visitors who perform a specific action on a page that converts into a lead for you. Why is this important? If you have an action you want users to perform (buy something, book something, download an item, or fill out a form), the conversion rate tells you how effective each of your pages is in leading users to complete that action.

One of our clients, for example, works with a complex eight-step booking system on their website. We’ve implemented Google Analytics and can now tell exactly how often potential bookings don’t get completed and in which step of the process users drop off. That’s crucial information and helps us optimize the process to see higher conversion rates and to craft the best customer experience possible.

6 Surprising Stats from the Snapchat IPO Filing

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Snap, parent company of popular messaging app Snapchat, is going public.

Here are six statistics from Snapchat’s IPO filing that marketers will find interesting.

1. 158 million people use Snapchat every day. The filing also revealed that 60 percent of its daily active users create snaps and use its chat service every day. Most of Snapchat’s users are between the ages of 18 and 34 years old.

2. User growth is slowing. As of June, Snapchat had 150 million daily active users. So that means in the last six months of 2016, Snapchat only added 8 million daily active users. According to the filing, Snapchat expects the growth rate of its user base to decline over time. Snapchat also noted that its core demographic “may be less brand loyal and more likely to follow trends than other demographics. These factors may lead users to switch to another product, which would negatively affect our user retention, growth, and engagement.”

3. Snapchat’s revenue skyrocketed in 2016 to $404.5 million. That’s up from $58.7 million in 2015.

The Most Important Anchor Text You Need to Know

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Doing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills. Even though I had been doing SEO for 15 years, I was still nervous. I couldn’t let the opportunity of working for someone of that magnitude go to waste. As I did the SEO for his sites, I found myself always stressed about how to get the most out of every link I built for his companies. Was I going to get his businesses penalized for using the wrong anchor text? I’m all about white hat SEO but I seemed to be second guessing my every move. 

In the end, I worked extremely hard to validate everything I was doing for him and I helped him get great results. That experience made me dig deeper than I ever had in my SEO career. Those types of challenges make us evolve. It helped me make some major SEO breakthroughs that eventually turned into SEOJet. As I was building out how the link management software for SEOJet was going to work, I had to do a ton of backlink research. I did that research by looking at thousands of backlinks for #1 ranked web pages. More specifically, I would grab the #1 ranked website from a random search term and look at every single link that pointed to that page.

Doing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills. Even though I had been doing SEO for 15 years, I was still nervous. I couldn’t let the opportunity of working for someone of that magnitude go to waste. As I did the SEO for his sites, I found myself always stressed about how to get the most out of every link I built for his companies. Was I going to get his businesses penalized for using the wrong anchor text? I’m all about white hat SEO but I seemed to be second guessing my every move. In the end, I worked extremely hard to validate everything I was doing for him and I helped him get great results. That experience made me dig deeper than I ever had in my SEO career.

Those types of challenges make us evolve. It helped me make some major SEO breakthroughs that eventually turned into SEOJet. As I was building out how the link management software for SEOJet was going to work, I had to do a ton of backlink research. I did that research by looking at thousands of backlinks for #1 ranked web pages. More specifically, I would grab the #1 ranked website from a random search term and look at every single link that pointed to that page.

Work It: Get Your AdWords Account Into Shape

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Now, hypothetically, your AdWords account should be working hard to turn your marketing dollars into new conversions and sales for your business…right?

I mean, the point of paid search is to get your ads in front of an audience that is actively looking for what you’re selling. That works great — if your ads are showing up for the right people.

Unfortunately, most ads are showing up in front of the wrong audience.

Remember, your AdWords account is a couch potato. It takes the path of least resistance, which means it doesn’t care whether or not you are getting clicks from the “right people.”

To see what I’m talking about, open your AdWords account and pull up your Search Terms report.

Now, hypothetically, your AdWords account should be working hard to turn your marketing dollars into new conversions and sales for your business…right? I mean, the point of paid search is to get your ads in front of an audience that is actively looking for what you’re selling. That works great — if your ads are showing up for the right people. Unfortunately, most ads are showing up in front of the wrong audience. Remember, your AdWords account is a couch potato. It takes the path of least resistance, which means it doesn’t care whether or not you are getting clicks from the “right people.” To see what I’m talking about, open your AdWords account and pull up your Search Terms report:

5 Tips to Navigating the Constantly-Moving Mobile Market

Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.

Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps.

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11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

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When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a money pit as General Motors found out. 

Spending money on Facebook ads will guarantee you a certain level of reach, but if your ads don’t actually connect with your customers or result in financial remuneration, then what’s the point? In the Age of Information, where people are less responsive to advertising than ever before, creating generic ads for untargeted audiences is not effective. 

In order to cut through the noise and connect with people, you need to create ads that are highly personalized. Fortunately, Facebook is the perfect platform to do this. If your ads aren’t connecting with your ideal consumers, it’s likely that you’re making one (or more) of the following mistakes.

Simple Post with all Heading Tags

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3 Ways to Take Advantage of Google Maps Ads

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How to Use Enhanced Campaigns With Geo-Based Bid Modifiers

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