6 Surprising Stats from the Snapchat IPO Filing

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Snap, parent company of popular messaging app Snapchat, is going public.

Here are six statistics from Snapchat’s IPO filing that marketers will find interesting.

1. 158 million people use Snapchat every day. The filing also revealed that 60 percent of its daily active users create snaps and use its chat service every day. Most of Snapchat’s users are between the ages of 18 and 34 years old.

2. User growth is slowing. As of June, Snapchat had 150 million daily active users. So that means in the last six months of 2016, Snapchat only added 8 million daily active users. According to the filing, Snapchat expects the growth rate of its user base to decline over time. Snapchat also noted that its core demographic “may be less brand loyal and more likely to follow trends than other demographics. These factors may lead users to switch to another product, which would negatively affect our user retention, growth, and engagement.”

3. Snapchat’s revenue skyrocketed in 2016 to $404.5 million. That’s up from $58.7 million in 2015.

The Most Important Anchor Text You Need to Know

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Doing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills. Even though I had been doing SEO for 15 years, I was still nervous. I couldn’t let the opportunity of working for someone of that magnitude go to waste. As I did the SEO for his sites, I found myself always stressed about how to get the most out of every link I built for his companies. Was I going to get his businesses penalized for using the wrong anchor text? I’m all about white hat SEO but I seemed to be second guessing my every move. 

In the end, I worked extremely hard to validate everything I was doing for him and I helped him get great results. That experience made me dig deeper than I ever had in my SEO career. Those types of challenges make us evolve. It helped me make some major SEO breakthroughs that eventually turned into SEOJet. As I was building out how the link management software for SEOJet was going to work, I had to do a ton of backlink research. I did that research by looking at thousands of backlinks for #1 ranked web pages. More specifically, I would grab the #1 ranked website from a random search term and look at every single link that pointed to that page.

Doing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills. Even though I had been doing SEO for 15 years, I was still nervous. I couldn’t let the opportunity of working for someone of that magnitude go to waste. As I did the SEO for his sites, I found myself always stressed about how to get the most out of every link I built for his companies. Was I going to get his businesses penalized for using the wrong anchor text? I’m all about white hat SEO but I seemed to be second guessing my every move. In the end, I worked extremely hard to validate everything I was doing for him and I helped him get great results. That experience made me dig deeper than I ever had in my SEO career.

Those types of challenges make us evolve. It helped me make some major SEO breakthroughs that eventually turned into SEOJet. As I was building out how the link management software for SEOJet was going to work, I had to do a ton of backlink research. I did that research by looking at thousands of backlinks for #1 ranked web pages. More specifically, I would grab the #1 ranked website from a random search term and look at every single link that pointed to that page.

5 Tips to Navigating the Constantly-Moving Mobile Market

Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.

Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps.

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Sed rutrum, urna nec blandit rutrum, libero justo egestas massa, id interdum dolor sem eget nulla. Mauris id justo felis. Aenean nisi felis, gravida sed dictum quis, vulputate a turpis. Mauris sagittis, orci et gravida posuere, orci ipsum scelerisque neque, et finibus dolor sem in quam. Ut semper congue orci vitae hendrerit.

Fusce urna massa, tincidunt vitae odio nec, laoreet faucibus leo. Duis lectus sapien, molestie quis faucibus ut, eleifend in sem. Proin sed sapien feugiat, commodo nisl a, lobortis augue. Suspendisse vitae ullamcorper dui. Pellentesque placerat, dolor vitae viverra sodales, dui mauris euismod enim, non lobortis erat arcu efficitur ex. Nunc dui dui, laoreet at congue et, iaculis in arcu. Duis et nisl elit. Vestibulum ac pellentesque purus, et luctus eros. Quisque sed fermentum elit. Donec velit felis, lacinia vitae lorem et, viverra dignissim erat. Nam et pulvinar turpis. Donec sed velit sit amet turpis tempus faucibus ac in quam. Praesent a ipsum euismod, accumsan massa id, finibus neque. Proin eu leo sit amet metus pharetra lobortis. Aenean risus enim, pretium non auctor vitae, interdum aliquam purus.